Stakeholder Communications Programme of the Year, 2016: Lloyd’s Register Energy

Lloyd’s Register Energy wanted to deliver invaluable insights to, and maintain dialogue with, global energy leaders, establishing it as the voice of the industry. However, Lloyd’s Register had limited exposure in the energy space, brand awareness beyond the existing client base was limited and Lloyds was not recognised as an authority in the energy market. This perception needed to change. To address this, Lloyds initiated a content marketing-led thought leadership campaign. The campaign involved running content workshops with an internal team, establishing goals, KPIs and timelines, the creation of key audience personas, the development of campaign messaging, channel plans and an amplificat