Paula Doyle, senior vice-president of sales and marketing at Norwegian software company Cognite
Beyond buzzwords
Industry pioneer Cognite warns that digitalisation’s track record of over-promising and under-delivering threatens to overshadow its huge potential to transform oil and gas
A certain ennui has crept into media coverage of the oil and gas industry’s digitalisation journey. Too many companies using the same words, often in roughly the same order, and not enough concrete demonstrations of the bottom-line impact of this brave new world of data. Paula Doyle, senior vice-president of sales and marketing at Norwegian software house Cognite, argues the risk of digitalisation disappointing is not just perceptual, but also real. Petroleum Economist spoke to Doyle on the sidelines of December’s World Petroleum Congress in Houston to find out more about what some of the buzzwords might mean in practice and how a data-driven solution might deliver genuine gains. Your part
Also in this section
13 March 2026
Brussels is again weighing a cap on gas prices amid the Hormuz crisis, but the measure could backfire by deterring the LNG cargoes Europe urgently needs
12 March 2026
Emergency oil stocks provide a last line of defence to oil market shocks, so the IEA’s unprecedented 400m bl release represents something of a double-edged sword
12 March 2026
LPG could rapidly expand access to clean cooking across Africa and prevent hundreds of thousands of deaths from indoor air pollution each year, but infrastructure shortages and regulatory barriers are slowing investment and market growth
11 March 2026
Missiles over Dubai and disruption in Hormuz are testing the emirate’s reputation—and shaking the energy hub at the centre of the Gulf economy
